Sweet success: a critical review of the Cadbury brand within the U.K.

Yazdi, Sophie (2011) Sweet success: a critical review of the Cadbury brand within the U.K. BA dissertation, University of Portsmouth.

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    Abstract

    This dissertation is a review of Cadbury’s numerous brand assets that have contributed to the company’s success within the United Kingdom; I want to understand their unique approach to their business. The main focus will be interrogating their brand identity, but also deliberating their brand values, associations and positioning within the confectionery market. By examining successful aspects behind their brand establishment, it will help to give a clear perspective on how to achieve a powerful and influential brand presence.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Art and Design
    Depositing User: Jane Polwin
    Date Deposited: 16 Nov 2012 16:42
    Last Modified: 28 Jan 2015 12:11
    URI: http://eprints.port.ac.uk/id/eprint/9725

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