Helvetica: has Helvetica created a fixed image of Swiss design and become a victim of its own success?

Janson, Leo (2011) Helvetica: has Helvetica created a fixed image of Swiss design and become a victim of its own success? BA dissertation, University of Portsmouth.

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    Abstract

    This dissertation aims to critically analyse whether Helvetica has affected the image of Swiss design. The dissertation proposes to investigate the origins of Swiss design and the movements that contributed to its emergence. It will make an in depth study of the crucial typefaces and designers that helped create the Swiss design discipline that is known today. Further consideration will be given to how Helvetica became associated with Swiss design and whether the credibility of the typeface has been damaged by prolific use. Combining all these factors will build a rich and informed contextual knowledge of the discipline, to enable one to give an analytical opinion on how Helvetica is positioned within Swiss design.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Art and Design
    Depositing User: Jane Polwin
    Date Deposited: 16 Nov 2012 16:33
    Last Modified: 28 Jan 2015 12:11
    URI: http://eprints.port.ac.uk/id/eprint/9724

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