Women looking at women: a contemporary investigation into the images of women used in magazine fragrance advertising.

Cornish, Cathy (2011) Women looking at women: a contemporary investigation into the images of women used in magazine fragrance advertising. BA dissertation, University of Portsmouth.

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    Abstract

    Shelley Budgeon acknowledged that advertising images "saturate the fabric of daily life, to the extent that our encounters with them have become routine" (1994, p.55). The truth in this statement can be evidenced in the simple act of looking through a magazine. Magazines comprise of such a large proportion of advertisements that it becomes difficult to find the editorial matter itself, with the line between adverts and articles blurring; seemingly merging into one another. However, as Bagdikian remarked, the quantity of adverts in magazines is not a new development. She declares that by the 1950s, to become a success "most magazines were fundamentally designed for advertising rather than editorial matter" (2009, p.82). This phenomenon becomes even more interesting when the content of these adverts is analysed. If a company is to expend a considerable amount of money on an advertising campaign, research must be provided to ensure that the content conveys their intended message in order to effectively increase sales.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Art and Design
    Depositing User: Jane Polwin
    Date Deposited: 16 Nov 2012 16:27
    Last Modified: 28 Jan 2015 12:11
    URI: http://eprints.port.ac.uk/id/eprint/9723

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