How can Sky Sports make Formula 1 viable on a pay-TV platform?

Price, Darren (2012) How can Sky Sports make Formula 1 viable on a pay-TV platform? BSc dissertation, University of Portsmouth.

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    This project sets out to determine whether satellite TV Company Sky can make Formula One a viable sport to broadcast on pay-tv. F1 is a sport which until 2012 has always been free-to-air and Sky has the challenge of convincing viewers to pay to watch. This study project will look into how Sky's coverage differs from the BBC and ITV's recent coverage, what Sky can do and is doing to make F1 appeal to a viewer audience and how Sky has transformed coverage of other sports such as Premier League football.

    Approaching this topic is difficult as this is a subject matter which is extremely new and developing fast which means that there is no definitive answer as to whether Sky's coverage of F1 will be successful, which is why this project aims to look at what Sky can do to make F1 successful on pay-tv. With this being an ongoing topic the majority of supporting research and information is from web based sources as they are more current with the quick developing nature of this topic. Whether Sky will gain enough viewers is mainly down to the viewers opinions and to these opinions have come from internet forums and a survey.

    This project concludes that from the initial launch of Sky's coverage they have a strong viewer base to work from; however current results are affected by the broadcast time of Sky's coverage due to time zone differences. With the new technology and option to show other motor sport on the channel they also have a strong plan set out to further advance their coverage of F1 and set a new standard for F1 coverage.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Jane Polwin
    Date Deposited: 07 Nov 2012 16:17
    Last Modified: 28 Jan 2015 12:10

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