Shockvertising

Nicholls, Peter Pathai (2012) Shockvertising. BA dissertation, University of Portsmouth.

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    Abstract

    Shock advertising could be considered one of the most highly controversial forms of promotion used by companies today. Its use and misuse is the target for heated controversy and debate. The effectiveness of shock tactics cannot be judged easily, however more and more companies are resorting to the use of shock advertising to get noticed in an already saturated world full of promotion. This project will aim to argue the pros and cons of using shock tactics in advertising, and talk about the ethical debates that surround the impact on an audience. Also a discussion into what shock advertising can do for a company in terms of creating awareness, Charities such as Think! and Drinkaware have provided an insight into what makes their particular campaigns successful. Ultimately shock tactics is found to be a technique, which if used correctly in a well-­constructed marketing campaign, can help a greatly in gaining recognition for a company.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Jane Polwin
    Date Deposited: 07 Nov 2012 16:13
    Last Modified: 12 May 2015 00:02
    URI: http://eprints.port.ac.uk/id/eprint/9661

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