An investigation of the possible causes of a decline in attendance figures in special events: featuring the Collins Stewart ExCeL London Boat Show & Whyte & Mackay Earls Court Boat Show

Oakman, Jonathan (2008) An investigation of the possible causes of a decline in attendance figures in special events: featuring the Collins Stewart ExCeL London Boat Show & Whyte & Mackay Earls Court Boat Show. BSc dissertation, University of Portsmouth.

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    Abstract

    The special events industry has grown enormously over the past ten years, and will continue to rise in the future. Producing a successful event can generate vast amounts profit. However the consequences of producing an unsuccessful event can often be disastrous. This dissertation critically compares two special events. Firstly; The Collins Stewart London Boat Show, held at the ExCeL Exhibition Centre, in East London. In 2007 the ExCeL Boat show attracted approximately 130,000 visitors (YM, March 2007, p 48), a decrease of 35% from 2004, where the event attracted a staggering 213,800 visitors (YM, March 2006, p 24). Additionally, the Whyte & Mackay Boat Show, held at Earls Court will be used to critically compare the two events. Thus, this dissertation will identify possible causes of the decreasing attendance figures at the ExCeL boat show. Valuable information will be gathered, using the research methods of primary and secondary. A variety of secondary data will be used to construct a critical literature review, which will identify the correct elements of a successful event. These elements will then be applied to both boating events, which will illuminate problems. In terms of primary data, a questionnaire will be applied to the visitors attending both boat shows, which will provide information to identify characteristics of success and failure. To help reinforce the results, a telephone interview with a marketing employee from the ExCeL both boat shows will be conducted. This will help create accurate conclusions, recommendations and finally suggestions for further research.

    Item Type: Dissertation
    Departments/Research Groups: ?? EDAM ??
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:49
    Last Modified: 28 Jan 2015 11:16
    URI: http://eprints.port.ac.uk/id/eprint/959

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