The influence of social network sites on the traditional media’s news agenda, among online audiences.

Pearson, Catherine (2012) The influence of social network sites on the traditional media’s news agenda, among online audiences. BA dissertation, University of Portsmouth.

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    Abstract

    This essay will provide a discussion on how social network sites affect the traditional media’s news agenda. Using previous literature, it details the historical rise of news values and how these have impacted on the news agenda, while applying them in the context of social networks and blogging. It suggests ways in which social networks, specifically Twitter as a platform for citizen news, are impacting and reforming the traditional news agenda in the new media age. It discusses how personal views and ideas influence the news agenda. The argument specifically refers to cases of The Guardian, The News and Metro Radio who have all adopted social networking in the news room as a communication tool with their audiences. It explains why social network sites are an increasingly useful tool for journalists and how news organisations have integrated it into their news agendas.

    The discussion concludes that social networking has impacted traditional news agendas, while aiming to recognise traditional news values are in a state of convergence. It argues that with increasing citizen contribution, there is the need to recognise the new-user agenda, as news agenda reform continues.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Jane Polwin
    Date Deposited: 23 Jul 2012 08:25
    Last Modified: 28 Jan 2015 12:05
    URI: http://eprints.port.ac.uk/id/eprint/8547

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