An exploration of the motives behind ‘willingness to pay’ values for marine resource management

Cherry, Hannah (2008) An exploration of the motives behind ‘willingness to pay’ values for marine resource management. MSc dissertation, University of Portsmouth.

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    This study uses the contingent valuation method to establish willingness to pay (WTP) values for the protection of both tropical and cold-water coral within a sample UK population. The research also explores the psychological motivations behind these values in an effort to better understand how and why individuals value natural resources. The study was implemented through survey-based field research of 156 people in Greater London and the results are presented as a series of graphs and tables, with regression analysis (using SPSS 15), where appropriate. The WTP value is calculated using the median. The results showed that most people wished to contribute towards the protection of cold-water coral. The explanatory variables used to try and explain this result are; ethical beliefs, the perceived functional value of the coral, awareness of and experience with each type of coral, its appearance and attractiveness and the socio-economic status of respondents. Priorities for respondents were; national marine resources, the need for scientific research and the desire to protect corals for their own biotic rights and the rights of future generations. The results provide some interesting information for the wider issue of marine resource management and the implementation of sustainable development.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Science > Department of Geography
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 24 Jul 2015 09:59

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