Web 2.0 for the enterprise: a benefit or hindrance?

Smith, Robert (2010) Web 2.0 for the enterprise: a benefit or hindrance? BSc dissertation, University of Portsmouth.

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    The Internet has penetrated every realm of our lives. The way we work, communicate with loved ones, purchase our shopping and absorb the media have all been dramatically changed in the short, yet powerful, Internet age. For many, the Internet is absolutely vital to completing the work they are employed to do. Yet with the web as we know it being a mere twenty years old, many challenges and developments as to the use of the Internet at work are still to be seen. In recent years, a common phrase has developed to describe new online technologies that allow multi-directional, collaborative forms of communication. This new Web is known as Web 2.0, and is suggested by many as marking a new era of web development and technology. Blogs, wikis and social networks represent a handful of technologies that could be labelled with the Web 2.0 tag. However many authors, academics and business leaders alike have suggested it is nothing more than marketing jargon. Industrial managers have taken a varied response to the use of these new technologies within the workplace. Examples include rapid success stories using wikis and blogs alongside the commonplace outright banning of social networks and instant messaging tools within organisations, each adding emphasis to both sides of an ever evolving debate. Are there benefits to organisations using new, collaborative technologies and allowing employees to define their own information needs? Or is the use of tools that are difficult to regulate and threaten top-down organisational hierarchies damaging to the enterprise? This project seeks to investigate these questions and more with one simple motive: the Web, as its creator describes, is designed not as technical tool, but as something that can help people; thus it is the effect on people that this report seeks to investigate.

    Item Type: Dissertation
    Departments/Research Groups: Portsmouth Business School > Operations and Systems Management
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 28 Jan 2015 11:15
    URI: http://eprints.port.ac.uk/id/eprint/824

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