Commodification, commercialism and capitalism: a study of current West End theatre

Heelis, Paul (2011) Commodification, commercialism and capitalism: a study of current West End theatre. BA dissertation, University of Portsmouth.

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    Abstract

    London‘s West End is the vibrant centre of Britain‘s theatre industry and is considered the pinnacle of success for anyone wishing to make a name for themselves in the theatre business. Over the years the West End has undergone immense change that has seen Musical Theatre being one of the dominate forces present in London‘s Theatreland. This dominance has created a situation that has witnessed musical theatre entering and embracing the conventions that drive a capitalist society forwards, thus turning the musical into a commodified industry. This dissertation aims to explore whether musical theatre and particularly West End musical theatre has become an enterprise that is controlled by the need to gain a profit and whether, if indeed it is motivated by this reason, does that have a negative or a positive effect on society and the future of musicals themselves. It will explore deeper into the notion of commodification and the relevance it has to the West End, as well as looking into how the commodification of an individual can have an effect on the development of musical theatre. Using critical Marxist theories of capitalism, this dissertation will explore how and why musical theatre has become a model of a capitalist society and by comparing current musical theatre to the standardisation of production seen in Fordism, it will discuss what the future of the West End will entail.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 23 Mar 2012 13:32
    Last Modified: 28 Jan 2015 11:58
    URI: http://eprints.port.ac.uk/id/eprint/7039

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