The Premier League: from local to global

Balderstone, David (2011) The Premier League: from local to global. BA dissertation, University of Portsmouth.

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    Abstract

    This dissertation examines the changes in British football which facilitated the creation of the Premier League in 1992, and how the league‟s subsequent broadcasting rights deals with satellite broadcaster BSkyB have changed the nature of sports broadcasting in Britain. These changes have helped to increase the reach and popularity of English top-flight football. Since these initial successes in Britain the Premier League has been able to increase its popularity worldwide. This dissertation explores and analyses the ways in which the Premier League has been able to penetrate foreign markets and establish itself as a global brand, and how it is now competing with other sports leagues such as the American NFL and NBA for global supremacy. A range of existing globalisation theories outline how, in today‟s globalised world, Western culture as able to displace local culture in poorer nations. Where appropriate, some of these theories are applied to the globalisation of the Premier League, and also used to predict the future of the Premier League as a global media product.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 22 Mar 2012 15:09
    Last Modified: 28 Jan 2015 11:58
    URI: http://eprints.port.ac.uk/id/eprint/7016

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