Adorno: 007, standardised not stirred

George, Danielle S. (2011) Adorno: 007, standardised not stirred. BA dissertation, University of Portsmouth.

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    The ‘culture industry’ theory of Theodore W. Adorno has fallen foul of favour with cultural theorists, however this paper looks at its utilisation in deconstructing the successful repeated formulas of the culture industry and the same old methods used to revamp their products. The paper performs a short analysis of the James Bond phenomenon; the standardisation inherent in the narrative of the films is explored before a revealing decomposition of some of the techniques of plugging and presenting used by the film industry to spur the interest and consumption of the mass, through the illusion of novelty in their tired products. The analysis reveals not only the monopolistic capitalist modes of production in the James Bond phenomenon but its adherence and promotion of dominating ideology recommending duty and conspicuous consumption.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Jane Polwin
    Date Deposited: 22 Mar 2012 11:48
    Last Modified: 28 Jan 2015 11:58

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