Selling feminism: a discussion of ‘popular feminism’ found in Cosmopolitan magazine

Lavelle, Anna (2011) Selling feminism: a discussion of ‘popular feminism’ found in Cosmopolitan magazine. BA dissertation, University of Portsmouth.

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    This dissertation examines the role of the women’s magazine in relationship to the feminist movements from the first wave of the nineteenth century to the second and third waves, discussing how this has evolved into a form of ‘popular feminism’. Women’s magazines were instrumental in spreading feminist ideas to the masses and are a symbol of its successes. However they have also been at the forefront in reflecting much anti-feminist and post-feminist sentiment. Women’s magazines should aim to represent their readers and cover relevant topics with the aim to inform and advise their readers, it is therefore important to analyse the ideological messages that are presented to this mass audience.

    Cosmopolitan magazine is an example of a publication, which represents the successes and gains of the feminist movements, as well as the subsequent mediation and commodification of feminist ideals into popular culture and advertising. This dissertation concludes that Cosmopolitan has adopted some ‘popular’ ideas of the movement, selling these aspects to its advertisers and readers resulting in a form of ‘popular feminism’, which ultimately undermines the movement.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 21 Mar 2012 15:54
    Last Modified: 28 Jan 2015 11:58

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