A study of the increasing profitability of PepsiCo and its raise above Coca-Cola in different aspects over the last 3 years

Li, Liangliang (2008) A study of the increasing profitability of PepsiCo and its raise above Coca-Cola in different aspects over the last 3 years. BA dissertation, University of Portsmouth.

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    Abstract

    With the capitalisation of PepsiCo surpassed that of Coca Cola for the first time in 112 years, more attention is attracted on this 100 years ongoing Cola War. Most analyzers indicated that PepsiCo surpassed Coca-Cola in profitability and operation revenue are due to the differentiate strategies and the wisdom of dealing with the public relationship. The purpose of this study is to examine whether young consumers are beneficial to PepsiCo to build the brand loyalty in order to maintain the world market leadership and increase their revenue in UK. There was one method used in this research which was to set up a questionnaire with 24 multiple choice questions based on the research objectives; and the questionnaires were distributed to 70 respondents. The aim of this project was to discover how significant the soft drink and convenience food for youngest in the UK. The investigation indicated that teen consumers were strongly loyal on the brand which they interested in. It might be suggested that build up the brand loyalty within the young consumers seems to very significance. Finally, the study recommends how to attract the young consumer in the UK market and suggestions were given to PepsiCo.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Languages and Area Studies
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 28 Jan 2015 11:14
    URI: http://eprints.port.ac.uk/id/eprint/572

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