CSR and sustainability: developing a sustainable transport strategy

Atkins, D. W. T. (2008) CSR and sustainability: developing a sustainable transport strategy. MBA dissertation, University of Portsmouth.

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    The subject of this research was a company which is strategically investigating ways to improve its sustainability budget by reducing the amount of travel currently undertaken by its employees. To achieve this, baseline information was required to enable any improvements to be measured against. The project investigated the current way in which a random sample of 208 internal stakeholders commuted and travelled for business and training trips, as well as investigating the reasons for their choices. A travel survey was issued to 208 employees based at 10 sites. A high response rate (63%) provided significant quantative data on how the respondents travelled and comprehensive qualitative data on the reasons behind their choices. The survey was designed to not only gather the required information for the company, but to also produce results which could be tested against previous research and studies by Strathclyde Partnership for Transport, (2006), Anable & Gatersleben, (2005), Ortuzar & Willumsen (1994), Ellaway, MacIntyre, Hiscock & Kearns (2003), Dickinson et al (2002), Schaeffer (2004), and Potter, Rye & Smith (1999). The qualitative results indicated that respondents were willing to engage in the survey, as shown by a 63% response rate, since any strategic travel policy would directly affect them. It was also found that the respondents' mode of commuting is influenced by five main factors, either individually or as a combination. These factors were that their mode of transport was the quickest, it was perceived as their only alternative, it was the most convenient, it was most reliable and it offered them flexibility of travel. Quantative results showed that due to site isolation and the limitations of public transport, private cars account for 86.3% of commuting journeys. Private and hire cars account for 95.4% of business travel and 96.2% of travel associated with training. Key recommendations were suggested to; improve the commuting sustainability figures through a car share scheme, reduce the amount of business travel through investigation of use of videoconferencing and teleconferencing, reduce travel for training through introduction of computer-based training, introduce an Environmental Champion at each site and by locating training courses closer to public transport links and to conduct a further investigation into increasing the amount of homeworking currently undertaken by staff. The report ends with a critical review of the study and suggestions for improvements.

    Item Type: Dissertation
    Departments/Research Groups: Portsmouth Business School > Operations and Systems Management
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 28 Jan 2015 11:14
    URI: http://eprints.port.ac.uk/id/eprint/568

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