An investigation into the financial and social effects that eBay has on its users, with comparisons to the Web 2.0 social networking website MySpace

Hall, Martyn (2008) An investigation into the financial and social effects that eBay has on its users, with comparisons to the Web 2.0 social networking website MySpace. BSc dissertation, University of Portsmouth.

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    Abstract

    The websites we use can have an effect on us, both financially and socially. The ever-changing internet is supposed to enhance our lives; online shops allow us to buy items without ever leaving our home, whilst social networking sites provide a means to always be in contact with our friends. With the introduction of Web 2.0, among other web technologies, interaction between individuals is now easier than ever. The days of content only being provided by companies and web developers are over. Today it's all about user-generated content; pictures, videos and other forms of data are uploaded by individuals for the use of others. This investigation will look at how one of the best known websites has affected its 276 million members since it was established 13 years ago. The growth of eBay has been phenomenal. However, its success does not come without criticism. Possible addictions to the site, along with unethical practice such as ticket touting, have plagued the website in recent years. Virtual communities will play a key part in this investigation. This project finds that that eBay is not a virtual community, yet it does possess many community characteristics. Howard Rheingold describes virtual communities as "social aggregations that emerge from the net when enough people carry on those public discussions long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace" (Rheingold, 1993, p. 5). Comparisons will be made with one of the most popular social networking websites, MySpace. The two websites are based on similar fundamentals; content uploaded by individuals, communication between members and very little interference from the companies that govern the websites. But it's how the sites differ from each other which will further reveal what effects eBay is having on its users.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 28 Jan 2015 11:14
    URI: http://eprints.port.ac.uk/id/eprint/541

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