What is the importance of residential property agents and how have technological advancements altered their role? A case study of the West Sussex property industry

Bacon, James (2011) What is the importance of residential property agents and how have technological advancements altered their role? A case study of the West Sussex property industry. BSc dissertation, University of Portsmouth.

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    Abstract

    The research aimed to analyse the importance of residential agents within the West Sussex Property industry; along with evaluating how technological advancements have altered how they perform their roles.

    The literature gathered for the investigation appeared to incorporate a negative perception of residential agents, which was predicted before the investigation began. The public believed that agent’s responsibilities such as valuations, viewings and negotiations could all be conducted by themselves, stating that the agents role required little knowledge and qualifications.

    The outcome of the comparison of online based companies with traditional agents proved to be a rather conclusive result; with the primary research determining that the online service is a more popular method of searching for properties details, such as current prices and recently sold records. The importance of agents to the industry also had a detailed research objective to discuss, with the outcome of primary research, specifically the interviews of individuals connected to the property industry.

    Results from such methods of research determined that although the perception of agents is of a negative nature, the importance of personal interaction will also be required when completing one of the property processes. Privately completing the process of buying, selling or renting received a combination of both negative and positive aspects, with the financial reward of not using an agent being the overriding incentive.

    The recommendation of how an agent can improve its image within the industry in combination of ensuring technological advancements do not hinder their involvement in competition has been conclusively retrieved. Staff qualification receiving the large proportion of votes within the primary research, with the introduction and updating of social media interaction being the main focal point of agencies keeping up with thetechnological trends.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Jane Polwin
    Date Deposited: 10 Nov 2011 13:28
    Last Modified: 28 Jan 2015 11:48
    URI: http://eprints.port.ac.uk/id/eprint/5154

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