The WoW factor: an exploratory study into the success of World of Warcraft

Pembroke, David (2011) The WoW factor: an exploratory study into the success of World of Warcraft. BSc dissertation, University of Portsmouth.

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    Since its introduction in 2004, World of Warcraft (WoW) has dominated the massively multiplayer online role-playing game (MMORPG) market. The purpose of this study was to explore possible reasons for this runaway success and to understand why the same formula has not been identified or repeated with the same level of results. To achieve this, three players were interviewed. Their experiences were drawn on in order to identify key differences between WoW and preceding titles in the genre, and the implications of these differences were then discussed. In addition, a game developer and producer working for a company specialising in MMORPGs were also interviewed, giving insight from an industry perspective. Game elements that were touched on by multiple interviewees formed the basis of the analysis, and in addition to being studied individually, the relationship between each element was also examined. Additional research was conducted into these areas and findings were discussed.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Jane Polwin
    Date Deposited: 29 Jul 2011 15:19
    Last Modified: 28 Jan 2015 11:40

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