Micro-generation: consumer attitude affecting implementation

Bacon, Rachel (2007) Micro-generation: consumer attitude affecting implementation. BSc dissertation, University of Portsmouth.

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    It is clear from environmental statistics that the UK Central Government needs to do more to meet its targets and begin to implement sustainable development on a much larger scale, to tackle the global warming crisis. This report seeks to determine the effectiveness of microgeneration as an energy source for property in the UK and analyses in detail key elements that may have influence on consumer attitude towards installing micro-generation on residential properties. Research initially focused on analysing the current statistics for sustainable technology in the UK, Government grants, consumer lifestyles, carbon dioxide emissions from homes and the impact micro-generation could have on these. Also the Home Information Pack (HIP) was analysed for the possible impact it could have on consumer behaviour and attitudes when it comes into force. Central Government would need to consider all of these if it is effectively to meet its sustainable development targets. Further investigation involved a questionnaire survey, which examined homeowner's attitudes to sustainable technology, including the availability of Government grants and also the introduction of the Home Information Pack (HIP) in increasing the attractiveness of installing micro-generation technologies. Interviews were also conducted with Estate Agents and ecohome residents to gain more feedback to analyse micro-generation and the HIP on residential property. In conclusion, the results of the survey indicate that proactive Government action in the form of tax benefits would increase the take up of micro-generation installations and raise awareness on this topic. In addition, feedback regarding the HIP was very positive, however, changes could still be made to improve the sellers' pack. Recommendations build on the Government strategies already in place; also new ways of targeting homeowners to encourage investment are highlighted, as well as recommendations to promote micro-generation.

    Item Type: Dissertation
    Departments/Research Groups: ?? EDAM ??
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:48
    Last Modified: 28 Jan 2015 11:14
    URI: http://eprints.port.ac.uk/id/eprint/412

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