Web 2.0: should media organisations pursue investments in social networking communities?

Hands-Clarke, David (2007) Web 2.0: should media organisations pursue investments in social networking communities? BSc dissertation, University of Portsmouth.

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    Abstract

    This project looks at the issues faced by media organisations with existing business models being challenged by the development of new technologies, especially those from the Internet. It looks at the case for investment within social networking websites such as MySpace and YouTube. This dissertation studies the development of the media industry followed by the evolution of the Internet. An evaluation of the term Web 2.0 is conducted through identifying the features of Web 2.0 and the technology that is enabling changes on the Internet. This is followed by analysing one of the areas of Web 2.0, that of social networking websites. Referred to as social networking communities within this study, communities such as MySpace, Facebook and Bebo are allowing people to connect with their friends in a new environment, one that resembles offline networks. This report investigates the role that social networking communities have with people, and studies the different forms of communities. An investigation into the role of social networks for communication is carried out and analysed before evaluating the value for media organisations in purchasing social networking communities.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:47
    Last Modified: 28 Jan 2015 11:13
    URI: http://eprints.port.ac.uk/id/eprint/259

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