How has E-commerce affected the consumer electronics retail market?

Schmitz, Claire (2007) How has E-commerce affected the consumer electronics retail market? BSc dissertation, University of Portsmouth.

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    E-commerce is changing the way that business is conducted. In this study the extent to which E-commerce it is affecting retail businesses is investigated, with particular focus on the consumer electronics retail market. The advantages and disadvantages of organisations implementing E-commerce are analysed, with focus on the barriers to companies that cannot develop E-commerce. This is supported in the investigation with literature about trends in the consumer electronics retail market, including case studies on the two leading UK consumer electronic retailers and their development of E-commerce applications. Additionally, the question is investigated by research into how small independent companies are dealing with the changes and what customer demand is in the consumer electronics market. The investigation indicates that E-commerce has had an affect on the consumer electronics retail market. Many companies in the retail market have begun to benefit from the advantages that E-commerce have brought, whilst the organisations that have chosen not to or cannot develop E-commerce have began to suffer with a large number of consumer electronics retailers closing over the past eight years. However, the research also suggested that there is still high customer demand for traditional retailers, with the social aspect of shopping still being a major deciding factor for consumers. This is also supported in the investigation by research indicating that E-commerce sales only accounts for a minor percentage of many traditional consumer electronics retailers, which suggests that E-commerce is a tool used by many retailers to improve sales and efficiency and online companies will not replace the traditional retailer.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:47
    Last Modified: 28 Jan 2015 11:13

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