Cringe compilations: production, reception, & how humiliation can affect normative behaviours

Kilpatrick, Andrew (2016) Cringe compilations: production, reception, & how humiliation can affect normative behaviours. MA dissertation, University of Portsmouth.

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    The cringe compilation is a relatively new phenomena, a series of edited clips often found on YouTube which show the processes of humiliation taking place. Due to how new the form is, as yet no academic research has taken place in relation to these pieces of content. As such, this dissertation studies their presence in the digital world, what they can tell us about the processes of humiliation as a form of social control, using the contexts of participatory culture, theoretical work on humiliation and shame, and theories on community building, humour, and normative behaviour rituals to ascertain how and why the cringe compilation is a growingly effective and popular medium.
    The dissertation carries out a textual analysis to define a model by which the content of cringe compilations are chosen, discussed within as a two-part system of 'failure of performance' and 'failures of normative behaviours', to explain the production processes of the cringe compilation against a backdrop of emotional theory and techno-social theory contexts. Following this, a critical discourse analysis was put in place to research audience reactions to these videos, ascertaining the presence of humour, community building, defining normative behaviours, and to a lesser extent, working through humiliation as present purposes and effects of the videos themselves.
    As such this dissertation concludes that the cringe compilation could potentially have the power to define normative behaviour, and that by using humiliation to do so, a form of social control may take place as users re-adjust their own behaviour to the social norms present in the society from which the members of the participatory culture sprang, with the content choices during production and the audience reactions showing a system of repeated definitions of what normative behaviours should be.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 09 Jan 2017 11:21
    Last Modified: 09 Jan 2017 11:21

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