Mass media's influence on women's body image in the western world (particularly focusing on U.S. and UK examples)

McDonald, Jonathan (2015) Mass media's influence on women's body image in the western world (particularly focusing on U.S. and UK examples). BA dissertation, University of Portsmouth.

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    This paper examines the influential power of the mainstream mass media is of great interest to academics. This is because the way in which media has become an extreme influential power that has shaped certain aspects of society. As media has become significantly integrated into everyday life in the 21st century the dissertation focuses on messages and views that help shape ideals and opinions in society have come under scrutiny. With media images of the unattainable bodies and beauty found almost everywhere the search for the ideal body type is an area of focus for many women, and the inability to reach such ideals for some women is devastating. These media images are mainly seen on magazines, television programmes and advertising on a number of different platforms. As a result this discusses why mass media has been accused of having a direct impact for the increase of anorexia, body image disorders and the increase in plastic surgery, due to the distorted depiction of how women should look and treat themselves, which is a crucial relationship to understand the concepts of body image. This line of research is important because discovering the link between poor body image and the media’s portrayal of women could allow for success interventions to be evaluated and implemented. An intervention could lead to fewer cases of anorexia and dissatisfaction could lead to increased self-esteem and a more positive body image amongst women. Peer comparisons and self-esteem were observed to be the strongest indicators of body dissatisfaction.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 25 Nov 2016 15:04
    Last Modified: 25 Nov 2016 15:04

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