Supercrip?: how media coverage of disability sport influences the place of disabled people in wider society

Dewart, Craig (2015) Supercrip?: how media coverage of disability sport influences the place of disabled people in wider society. BA dissertation, University of Portsmouth.

[img] PDF
Restricted to Registered users only

Download (333kB)

    Abstract

    This dissertation focuses on the media coverage of disability sport and how this influences perceptions of disabled people in society, and how this in turn effects their place within it. This is with particular reference to the ‘Supercrip’ stereotype. This stereotype has generally been accepted as a positive way of representing disabled people in the media. I would argue that this is not always the case and this work examines why this is by investigating its origins and the way that it has been used in print media coverage of the Paralympics throughout the competitions’ development. It will then go on to analyse the way the ‘supercrip’ was used as a platform for Channel 4’s promotional campaign for the 2012 Games and, using a textual analysis of the ‘Meet the Superhumans’ television advertisement in particular, I will attempt to determine whether or not the promotional campaign was able to really change attitudes towards disabled people in our society, something Channel 4 was so widely praised for after the event.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 25 Nov 2016 15:00
    Last Modified: 25 Nov 2016 15:00
    URI: http://eprints.port.ac.uk/id/eprint/22707

    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...