To what extent can Made in Chelsea (Channel 4, 2011-) be seen as an example of Disneyfication?

Hopkins, S. (2016) To what extent can Made in Chelsea (Channel 4, 2011-) be seen as an example of Disneyfication? BA dissertation, University of Portsmouth.

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    This study explores the meanings behind the term Disneyfication to determine whether it has seeped into mainstream media. Through research, it was interpreted that Disneyfication meant the spread of the Disney principles found within their theme parks (Bryman, 2004, p. 4). Specifically, how the parks manipulate their version of ‘reality’ into a ‘fantasy’ and ‘magic’ tourist destination. In order to apply the theory, the dissertation used the reality television show Made in Chelsea (Channel 4, 2011-) to identify whether Disney theme park principles occur throughout the series, their mobile application game and the real lives of the ‘characters’ from the show. It was found that most of the Disney theme park principles correlated with the conventions found within Made in Chelsea. For example, Made in Chelsea also uses staged and simulated reality. Selling an emphasis on Chelsea as a tourist destination, similar to Disney theme parks. However, it was also found that not all Disney principles correlate with Made in Chelsea and as reality television is a polysemic text (Wyatt and Bunton, 2012, p. 27) it could be argued that the correlations were coincident. Despite this, the textual analysis of Made in Chelsea and the research into Disney theme park principles supports the notion that brands are attempting to replicate Disneyfication in order to achieve similar successes to Disney. So, it could be argued that Disneyfication could be influencing mainstream media and society.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 21 Mar 2017 15:08
    Last Modified: 21 Mar 2017 15:08

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