Age is no guarantee of efficiency”, “And youth is no guarantee of innovation”: the construction of Skyfall through pastiche of key signifiers of the 007 series, leading to a postmodern reading of this franchise culture

Maving, Amelia (2013) Age is no guarantee of efficiency”, “And youth is no guarantee of innovation”: the construction of Skyfall through pastiche of key signifiers of the 007 series, leading to a postmodern reading of this franchise culture. BA dissertation, University of Portsmouth.

[img] PDF
Restricted to Registered users only

Download (393kB)

    Abstract

    The focus of this dissertation is to explore the construction of Skyfall (Mendes, 2012), through its pastiche of significant key signifiers of Eon Productions 007 series. When identified, these signifiers are used in such a way as to quote the previous instalments of the series for familiarity and authenticity, but also to evoke an emotional response from the audience through nostalgia of the past success of the series. Significantly for Skyfall, this nostalgic response has been reactivated through the 50th Anniversary of the James Bond series, giving this latest instalment the perfect opportunity to “reconstruct an idealised past as a site of pleasurable contemplation and yearning” (Cook, 2005, p. 4). This is achieved through pastiche which “in effect imprisons the qualities of the past, holding them in place as something to be gazed at from a reverential distance, and refusing the possibility of a dialogue or confrontation with the present” (Higson, 2006, p. 100). This study will firstly use the term ‘canon’ to describe how Eon Productions have produced a model of pre-determined expectations for future Bond releases. These works will be accepted as part of the series and cited as ‘official’ if they follow the ‘Bondian’ formula, keeping history and continuity conformity. Secondly, this study will focus on using the postmodern terms pastiche and parody to show how these key signifiers are used to construct a nostalgic landscape for the Bond series, through discussions of earlier Bond texts and texts that exist outside Eon Productions. Thirdly, this study will provide an in-depth textual analysis of Skyfall to show how it is constructed to perform a wish-fulfilment fantasy of returning to an original Bond image through these key signifiers. This therefore makes it a product of the postmodern condition, showing the extent history, cultural memory and nostalgia has facilitated the survival of this popular hero.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 17 Oct 2016 11:40
    Last Modified: 17 Oct 2016 11:40
    URI: http://eprints.port.ac.uk/id/eprint/22311

    Actions (login required)

    View Item

    Document Downloads

    More statistics for this item...