Is Britain going craft crazy?: an investigation into the modern day craft revival

Edwards, Rebecca (2016) Is Britain going craft crazy?: an investigation into the modern day craft revival. BA dissertation, University of Portsmouth.

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    Crafts have always been a major part of the British heritage. Yet, with developments in technology and the changing socio-economic climate, the craft culture has faced near extinction in the recent years. A revival in 1970 saw the reemergence of Britain’s knitting industry and new appreciation for craftwork. But today we are witnessing a further transformation as the modern revival has led crafts to become a global phenomenon. Society’s appreciation for heritage crafts and handmade products has significantly increased and the contemporary craft of knitting has become a ‘fashionable’ hobby and political weapon.
    This special exercise looks at the impact that the craft revival has had the social infrastructure and culture of Britain. From the boom in business to the invention of craftivism, “Is Britain craft crazy?” looks at how the changing attitude towards crafts is affecting Britain’s economy, education system, democratic society and healthcare industry.
    The analysis section of investigation, entitled ’Exploring the relationship between changes in the journalism industry and the coverage of knitting since 1970’, argues that shifts in the journalism industry have affected the reporting of knitting in broadsheet newspapers since the first revival. Using case studies from the Guardian, The Sunday Times, The Daily Telegraph and the Guardian Online, the essay highlights examples of the similarities and differences in the way knitting is reported. This includes a distinct shift in topic matters and the use of a more descriptive and modified writing style. With the support of academic sources and case studies, the essay cites three main reasons why the reporting of knitting has changed in broadsheet journalism. It suggests that the development of tabloidisation, feminisation and feature writing, together with the changes in society, have led the reporting of knitting to focus on different topic matters and to demonstrate a new writing style.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Beth Atkins
    Date Deposited: 31 Aug 2016 13:47
    Last Modified: 31 Aug 2016 13:47

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