Portraying Russia: a study into the British media’s coverage of the 2014 Sochi Winter Olympic Games

Mitchell, Charles (2016) Portraying Russia: a study into the British media’s coverage of the 2014 Sochi Winter Olympic Games. BA dissertation, University of Portsmouth.

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    Abstract

    This dissertation attempts to assess western interpretations of the image that Vladimir Putin’s Russia globally conveyed during the Sochi Winter Olympics 2014, through a study of the British media’s coverage of events. Furthermore, what is discovered through this investigation is the formulation of two key but very distinct narratives, which were prominent in reports by the British press. The first narrative stems from a Russian propaganda campaign that displays the country to be re-emerging as an international super-power, whilst the other presents Russia as a hub of corruption that undermines western values in terms of politics and rights.
    The first two chapters will lay the theoretical foundations that determine how and why these two core narratives were produced. In doing so, it will be articulated why the Sochi Olympics attracted a political focus in the western press, the relationship between mega-events and the media, and note the influence of propaganda upon these narratives. Also, the two countries media systems will be examined and compared, in order determine if and how they influenced the British media’s depiction of Russia, throughout the Sochi Games.
    Finally, the third chapter will be devoted to analysing a sample of ten articles, split in between two British publications, The Daily Mail and The Telegraph. Then, using the theoretical concepts established in the opening two chapters, an overall picture of modern day Russia is fashioned, detailing how recurrent themes, in the sample, come together to formulate the two prominent narratives. Two narratives that denote the western media’s interpretation of the political divide in between Russia and the West, ironically using coverage of an event that should permeate values of human unity.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Beth Atkins
    Date Deposited: 31 Aug 2016 13:11
    Last Modified: 31 Aug 2016 13:11
    URI: http://eprints.port.ac.uk/id/eprint/21636

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