The current state of the 21st century music industry

Thornbury-Phillips, Guy (2016) The current state of the 21st century music industry. BA dissertation, University of Portsmouth.

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    Music is an industry that can never die. In recent years it has seen a state of transition, experiencing a range of issues related to the digital era, making it a very difficult industry to survive in, for musicians and journalists alike.
    This special investigation aims to investigate these issues to discover what state the 21st century music industry is in today, and by doing so provides information, advice and predictions into how it will change in the future.
    The four features cover four different areas of music culture that are currently experiencing change; record labels, social media, vinyl and virtual reality, with relevant information and opinions from a range of industry professionals.
    The essay section of this special investigation, entitled ‘An investigation into how Twitter is changing the job of the professional music journalist’, focuses on the recent demise of the music press in relation to the introduction of Twitter. The essay investigates how musicians are learning to use Twitter independently as a marketing system for promotion, therefore putting pressure on the role of the music journalist. By looking at different areas of the ‘Twittersphere’, it helps to investigate and explain how the music press has declined and how it can survive in the digital era.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Beth Atkins
    Date Deposited: 31 Aug 2016 12:13
    Last Modified: 31 Aug 2016 12:13

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