Visual communication: designing online and print material for a charity campaign aimed at the younger half of Generation Y

Mathews, Katherine (2014) Visual communication: designing online and print material for a charity campaign aimed at the younger half of Generation Y. BSc dissertation, University of Portsmouth.

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    Abstract

    Although Generation Y are the most targeted and marketed to audience, this is not the case within the non-profit sector. This project aims to change this by exploring how a non-profit charity campaign might look at appealing to the younger half of this pro-active generation through the power of visual communication and design.
    Four components of a charity campaign were produced in order to apply the research and knowledge gained from the literature study and further research.
    The project was successful in targeting the specified audience, and four consistent, professional looking artefacts were produced.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Beth Atkins
    Date Deposited: 05 Aug 2016 15:08
    Last Modified: 05 Aug 2016 15:08
    URI: http://eprints.port.ac.uk/id/eprint/21390

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