Can social media help start-up businesses succeed?: a critical study of start-up businesses in Portsmouth

Elshwiahad, Anaas (2016) Can social media help start-up businesses succeed?: a critical study of start-up businesses in Portsmouth. BA dissertation, University of Portsmouth.

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    Abstract

    In our current Social media (SM) driven environment, it has become vital for start-up businesses to get acquainted with social networks in order to support the growth of their business. SM use has arguably become a key factor for nearly all start-ups and young enterprises growth and success (Matyka, 2012, p. 5).
    However, some start-ups have chosen not to use SM for their business activities and have managed to grow without it. This is considered particularly strange in the current digital era where SM is considered an obligatory technology to be capitalised. Therefore, an investigation of their perceptions and attitudes towards SM are assessed and their main contributors towards their success are identified.
    This study explores whether SM can influence start-up businesses and what its significance might be for their business activities. Furthermore, the study investigates what factors make a start-up business successful and how SM can contribute to those start-up activities. A literature review and ten interviews examine how some start-ups in Portsmouth are using SM and what benefits and drawbacks they have experienced. Finally, a summary of whether SM is a prerequisite for start-up success is revealed and what the main contributors to their success are.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Jane Polwin
    Date Deposited: 05 Aug 2016 10:18
    Last Modified: 05 Aug 2016 10:18
    URI: http://eprints.port.ac.uk/id/eprint/21388

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