How has YouTube affected the gaming industry?

Fisher, Jake (2016) How has YouTube affected the gaming industry? BSc dissertation, University of Portsmouth.

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    The relationship between the gaming industry and YouTube is still very much in its infancy and as a result, both must test the waters to find out how best to utilise each other. This report looks to add valuable data to the current literature that is available and a mix methodology approach will be used to achieve this. A closed-question questionnaire will be used to complete the quantitative data side of this report, which will be taken by one hundred people who frequently watch gaming content on YouTube, thus giving insight into how YouTubers influence their decision-making. This will be accompanied by an open-ended questionnaire, taken by Todd ‘Lionheart’ Fin, a full-time YouTuber. This will allow insight into his views on the relationship between the two industries, as well as his opinions on what he think will happen going forward. Hopefully this will provide a better understanding of the relationship between gaming and YouTube, and will open discussions into what could happen in the future.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Beth Atkins
    Date Deposited: 15 Jul 2016 16:43
    Last Modified: 15 Jul 2016 16:43

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