Is linear television on its last legs in the UK?

O’Connor, Charles (2016) Is linear television on its last legs in the UK? BSc dissertation, University of Portsmouth.

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    In 2015, President of International at Disney-owned Maker Studios Rene Rechtman said, “In 10 years from now, I doubt that anyone under 50 will be watching linear TV.” (O’Reilly, 2015). Rechtman isn’t a lone voice in this belief, the consequences of which have significant implications on the television industry from origination to broadcast, all the way through to technological developments. Linear is under threat for the following reasons; faster internet speeds, video-on-demand platforms, new portable devices, demographics and changes in lifestyle. This study examines the current and future condition of linear television in the UK. Utilizing both primary and secondary research techniques, it was concluded that linear television is not on its last legs. However, what could be on its last legs is the traditional way linear is delivered. In the future, traditional linear will be replaced by internet linear, which looks to have a promising future mainly due to live experiences and developments in emerging technologies. Despite these significant changes, the health of the industry will remain robust, providing new opportunities for broadcasters, advertisers, investors and viewers alike.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Beth Atkins
    Date Deposited: 15 Jul 2016 16:51
    Last Modified: 15 Jul 2016 16:51

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