How successful are global radio at defining target demographics?

Ashton, Lloyd (2016) How successful are global radio at defining target demographics? BSc dissertation, University of Portsmouth.

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    This project explores the processes undertaken by Global Radio stations, Capital FM and Heart to define their target demographics, whilst establishing how radio listeners are categorised. The study also attempts to correlate the opinions of industry practitioners with the ideology of the audience that their broadcasts seek to target. This project also establishes the process of branding a radio station to appeal to the ideals of a specific consumer, whilst discussing the notion of commercial radio stations effectively selling their audiences to advertisers. The results of the study identified elements of radio production that are essential to gaining and retaining listenership and also depicted the continuing role of radio within modern popular culture.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Beth Atkins
    Date Deposited: 20 Jun 2016 15:27
    Last Modified: 20 Jun 2016 15:27

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