Something to declare: an investigation into the effects of brand journalism on travel writing

Webb, Jordan (2015) Something to declare: an investigation into the effects of brand journalism on travel writing. BA dissertation, University of Portsmouth.

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    People have produced accounts of their journeys since the beginning of mankind, in which early wall paintings can be interpreted as a form of travel ‘writing’. Throughout history, the likes of Marco Polo and Christopher Colombus produced travel journals, recollecting their experiences in strange and exotic lands, unexplored by the masses.
    Nowadays, however, with planet Earth more connected due to air travel and the internet, travel writing is no longer about describing unexplored lands, for most of the planet has been discovered, but instead presents a wider world of subject possibilities than ever before.
    This project features four articles of travel writing across Europe in 2013/14, all written in the style of Lonely Planet Traveller magazine. Article one focuses on the French city of Nice, in particular the underground nightlife of its student population. Through personal experience in Nice, the article highlights the lack of variety for students in the evening, but addresses the fact that the youth in the region are slowly starting to change that.
    The second feature focuses on Iceland and attempts to portray the island as a place of sheer beauty. The article aims to purport that Iceland is a region of contradictions, due to the islands history of volcanoes and earthquakes.
    The third article addresses the difficulties of travelling with disabilities, using the story of a paraplegic lady to illustrate the story. Information from external agencies that aim to better travel for disabled people demonstrates what is being done to aid the situation.
    The final article uses the results of a recent survey of the Czech people as the premise of the story. Personal experiences from a recent trip are used to address the findings of the survey.
    Accompanying the articles is an analysis on how brand journalism has made its way into travel writing, changing the way in which travel is reported in various publications. Examining a number of publications, it argues that due to the economic instability of the magazine industry, more and more publications feature brand journalism to make a profit.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Jane Polwin
    Date Deposited: 08 Mar 2016 13:59
    Last Modified: 08 Mar 2016 13:59

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