Marketing pro-poor tourism: implications in practically applying a new approach in tourism

Ford, James (2006) Marketing pro-poor tourism: implications in practically applying a new approach in tourism. BSc dissertation, University of Portsmouth.

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    Abstract

    Pro-Poor Tourism (PPT) is a recent initiative to unlock more economical benefits to the poor. This study reviews PPT from three points of view; as a theoretical model, as a grass roots pilot scheme and finally through the main research questionnaire it looks at PPT potential at the consumer market scale. Literature reviews reveal that PPT has mixed successes, both in theory and in practice, often hinging on external factors, especially from competitiveness within the industry and shifts in the consumer market. A questionnaire survey was performed at Portsmouth Union to see what factors the potential consumers of ethical tourism packages really wanted in a holiday. Results showed a relatively high level of support towards ethical issues but a lack of translation into willingness to spend more to assure ethically based initiatives were guaranteed.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Science > Department of Geography
    Depositing User: Jane Polwin
    Date Deposited: 20 Jan 2011 12:47
    Last Modified: 28 Jan 2015 11:13
    URI: http://eprints.port.ac.uk/id/eprint/191

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