An investigation into the barriers to the take up of the Green Deal for domestic properties in Portsmouth

Loadman, Andrew (2015) An investigation into the barriers to the take up of the Green Deal for domestic properties in Portsmouth. MSc dissertation, University of Portsmouth.

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    Abstract

    The Green Deal is the Government’s flagship piece of legislation. It was created to increase energy efficiency throughout the UK. The following dissertation is an investigation of various factors that could be barriers to the uptake of the Green Deal by the general public
    The study relied on the gathering of quantitative primary data collected in the form of questionnaires and a review of the literature regarding green initiatives.
    As a result, the study identified 4 main causes regarding the current barriers to the Green Deal, these were:
    • General public lack of awareness of the Green Deal as a result of;
    • The Lack of advertising of the scheme by the government
    • Financial risks involved and lack of perceived benefits
    • General public concerns such as reliability of installers
    Most of these barriers are down to the lack of knowledge of the public. An advertising campaign similar to the other key government Initiative such as the health eating campaign or road safety awareness campaign may increase participation in the Green Deal.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Jane Polwin
    Date Deposited: 21 Oct 2015 16:28
    Last Modified: 21 Oct 2015 16:28
    URI: http://eprints.port.ac.uk/id/eprint/18582

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