How can urban design link retail destinations to achieve a better experience for visitors? a case study of Portsmouth

Tan, Chea Yie (2015) How can urban design link retail destinations to achieve a better experience for visitors? a case study of Portsmouth. BSc dissertation, University of Portsmouth.

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    A well strategy on retail regeneration seems provides a wider range of benefits which include helps to raise the economic viability with its delivery of new jobs, multi-million pound inward investment as well as increased trade and tourism to the retail and businesses of the surrounding area. Portsmouth is a city with high potential, especially on retail development, theirs is still space of improvement and upgrading on this areas, to attract more visitors.
    This dissertation focusses the impact of urban regeneration acted on retail destinations, along with the aim on achieving a better experience for visitors in Portsmouth. In the consideration of develop an achievable and reachable research, case study area with suitable spatial context and active range are selected. The main findings of this report were focused on the retail property development, particularly on Gunwharf Quays and Portsmouth Commercial Road.
    A critical review of the literature is structured under four sections: (1) Urban regeneration, (2) Retail structure and concept, (3) Strategy used by others similar cities, (4) Shopper Behaviour. Survey indicated to examine that visitor’s expectation and satisfaction by inspecting the relevant elements of causes. Combination of understanding visitor’s needs and detailed documentary research, and analyse the improvement needed to be done on the retail development on Portsmouth. Portsmouth have the potential to attract more visitors, a surprisingly results found from the survey and this lead to a strategy on linking both retail destinations. With substantial research in initial planning stage and a suggestion on an active urban regeneration strategy on retail development ,lead to successful in providing a better experiences to visitors coming to Portsmouth.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Jane Polwin
    Date Deposited: 21 Oct 2015 16:23
    Last Modified: 21 Oct 2015 16:23

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