An investigation into the changing tenancy profile within shopping centres in the Solent Region over the past 10 years

Gauntlett, Alex (2015) An investigation into the changing tenancy profile within shopping centres in the Solent Region over the past 10 years. BSc dissertation, University of Portsmouth.

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    Abstract

    The Solent Region has evidenced significant demographic change over the past 10 years and consequently shopping habits and trends have evolved along side. A major factor has been the increased number of food outlets and leisure facilities which have emerged and contribute to the overall shopping experience.
    The world of retail is changing, and high-­quality restaurants and dining places have become an increasingly important part of the mix over the past five years (Jameson,
    2013).
    To reflect such, this investigatory study was undertaken into the make up of the traditional high street and the modern shopping centres. It places focus on various destinations, which cover all aspects of shopping, particularly researching a broad cross section of consumers and their feedback. The primary aim is the outcome of an examination into how important the relationship of food outlets and leisure facilities are to the tenancy profile.
    Five high streets together with three shopping centre venues were surveyed for a relevant comparison, incorporating the quantitative and qualitative approach methods in the research strategy. Location, design and layout, shopping preference, tenant mix and anchor tenants were various factors featured in the investigation in order to achieve the objectives. The majority of collected data was through face-­to-­face questionnaires and two one to one interviews with industry professionals.
    The results validate the research, in particular where there was correlation between the influence and essentialness of food outlets and leisure facilities to the attraction and success of shopping destinations, together with a favoured theme of visitors to these venues.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Jane Polwin
    Date Deposited: 05 Aug 2015 16:47
    Last Modified: 05 Aug 2015 16:47
    URI: http://eprints.port.ac.uk/id/eprint/17981

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