“It’s a bloody supermarket”: identity and consumption on social discovery apps

Brookes, Sian (2015) “It’s a bloody supermarket”: identity and consumption on social discovery apps. BA dissertation, University of Portsmouth.

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    This paper concerns how narratives of consumerism have come to exist in the virtual environment of GPS dating on social discovery apps. The research contained within this thesis aimed to examine norms of interaction, motivations behind usage and the perception and presentation of users’ images on social discovery apps. The findings of this thesis have aimed to add to a deficit in the existing literature regarding the formation of identity and sexuality on social discovery apps. The investigation undertaken consisted of semi-structured interviews interpreted with discourse analysis. The data obtained reflected how participants, as daily users of these apps, perceived themselves as both a consumer of others and an object of consumption. Such processes of consumption led my research to conclude that apps such as Tinder, Grindr and Brenda actively encourage identity exhibitionism, through the marketing of the self beyond an aesthetic in imagery. Exhibitionism, however, was shown to generate anxiety and the desire for affirmation.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Humanities and Social Sciences > School of Social, Historical and Literary Studies
    Depositing User: Jane Polwin
    Date Deposited: 04 Aug 2015 14:26
    Last Modified: 04 Aug 2015 14:26
    URI: http://eprints.port.ac.uk/id/eprint/17945

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