An investigation into modern social influence tools, and the substantial impact they have upon users and audiences

Keeys, Natalie (2015) An investigation into modern social influence tools, and the substantial impact they have upon users and audiences. BSc dissertation, University of Portsmouth.

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    Abstract

    This investigation examines social networking and reality television as modern social influence tools. Social media platforms Twitter and Facebook will be specifically analysed through their development within technology, and also through the increase which they both hold within social power. There will be a demonstration on how each tool is effectively used to enhance personal modification in; modelled behaviour and attitudes, personal appearance as well as manipulation of an individual’s thoughts, feeling and opinions. Key elements within the study are outlined containing a brief description as well as a history within the development of the elements. Primary data research of a survey was conducted to allow further examination on how audiences and users of social media and reality television are becoming subjects of social influence, due to the current shift within technology and the creation of social characters within society. The results from the primary data are critically analysed for the purposes of a gap within the secondary data literature, therefore collectively ending the research with a conclusion to reiterate the main message throughout the study question.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Creative Technologies
    Depositing User: Jane Polwin
    Date Deposited: 02 Jul 2015 08:51
    Last Modified: 02 Jul 2015 08:51
    URI: http://eprints.port.ac.uk/id/eprint/17582

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