The demise of the high street and its shops, specifically focusing on Ashford town centre, Kent

Squires-Quinn, Benjamin (2014) The demise of the high street and its shops, specifically focusing on Ashford town centre, Kent. BSc dissertation, University of Portsmouth.

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    The objective of this study is to critically analyse the demise of High Streets and their shops, specifically that of Ashford Town, Kent. It looks to investigate the causes other than the negative effects of the recent recession and examine methods to prevent further decline and revitalise the High Street.
    A broad literature review highlights the affect of the recession and that aside from it there are other factors involved in the cause of the decline. It looks specifically at Ashford’s high street. Whilst establishing that out-of-town shopping centres and recent surge of online shopping have had a large impact.
    In order to identify the extent of the decline a questionnaire was carried out on residents of Ashford and the surrounding area. The questionnaire looks to establish the resident’s thoughts on the High Street, its retail and resources whilst comparing it to another. Additionally it covers the impact of online shopping. Observations and visits were carried out to compare Ashford’s high street to another, this looked to identify first hand the potential differences between the two. Finally, case study analysis, which look to specifically analyse Ashford’s high street and potential methods of integrating technology with the UK’s high streets.
    The data collection and analysis illustrates that the high street looks to be in decline with evidence showing a number of empty retail units on the High Street. A main finding from the results found that a majority of respondents disliked Ashford’s high Street and its retail offering, with also a high percentage stating that they prefer to shop online than venture out to their local high street or shopping centre. It also became apparent that town centres could no longer rely on retail and need to find other methods of attracting consumers back to their high streets.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Beth Atkins
    Date Deposited: 16 Jan 2015 14:56
    Last Modified: 28 Jan 2015 12:47

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