Why do audiences still choose to listen to radio?

Lancaster, Curtis (2013) Why do audiences still choose to listen to radio? BA dissertation, University of Portsmouth.

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    The radio DJ is the most crucial reason for attracting and maintaining listeners of radio in contemporary society where the radio is no longer the sole medium for audiences to access music.
    In this dissertation I will look at the influence the DJ has on the audiences, and what it is they gain from listening to radio, I will then move on to look specifically at the role of the DJ and their performance on the air which is an attempt to relate to their listeners. In the end I will observe Pirate radio DJ’s of 1960’s Britain, and it will be said that they set the performing standards for contemporary DJ’s.
    Their ability to attract and maintain listeners lies behind their performance. The DJ reflects the democratic capabilities of the medium because they imitate their listeners and this could also be seen as the DJ acting as their voice on the radio. I will argue this as the crucial reason for listeners still choosing to listen to radio today, because they believe they have a voice on air in the form of the radio DJ.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Beth Atkins
    Date Deposited: 13 Aug 2014 13:39
    Last Modified: 28 Jan 2015 12:40
    URI: http://eprints.port.ac.uk/id/eprint/15325

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