Perceptions, motivations and the future: car clubs in the UK

Stickland, Ian (2013) Perceptions, motivations and the future: car clubs in the UK. MEng dissertation, University of Portsmouth.

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    Current literature paints a generally positive picture of the car club in both environmental and economic sense but there the following paper was compiled to address the scarcity of social science related literature compiled on the subject - in particular the way car clubs are perceived and why they are adopted by members of the public. With UK government placing an emphasis of sustainable travel through the production of the Local Transport White Paper and Local Sustainable transport Fund it was also important to understand the future direction of the car club; an interesting subject when the emergence of the one-way and peer-peer car club models are considered. A series of semi-structured interviews and focus groups were conducted and indicated a very poor understanding of the car club concept amongst potential car club members and identified vehicle reliability and the comparative payment structure as the key motivators for membership. The interviews predicted a rise in popularity for one-way and peer-to-peer car club models and also revealed that car clubs will seek to offer fleet management services to local authorities and businesses in the near future. Specialist services to the public transport and student market were also suggested as key areas for further development. The implications of the findingd are that commercial car clubs in perticluar should market more strongly the key benefits highlighted in this papern to attract new members and dispel the general misconceptions, whilst modifying their structure where possible to meet the demands of business and government. The suggested new approaches should facilitate car club growth and enable expansion within local communities.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Civil Engineering and Surveying
    Depositing User: Jane Polwin
    Date Deposited: 11 Feb 2014 15:30
    Last Modified: 28 Jan 2015 12:33

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