America and the commodification of the individual

Dineen, Fintan (2013) America and the commodification of the individual. BA dissertation, University of Portsmouth.

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    This thesis is a study on American consumer culture and the commodification process. From airports to the World Trade Centre Site, from the seduction of Disneyland to our pursuit of modern love capitalism leaves its exploitative mark. This thesis explores the fundamental question: how does capitalism and commodification dehumanise the individual in western society? Using the thinking of philosophers and theorists such as Karl Marx, Jean Baudrillard, Marc Auge, Erich Fromm, Eva Illouz and many others, this argument attempts to outline how consumer culture influences place, our experience of time, our concept of freedom, our happiness, our human relatedness and our emotions.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jenni King
    Date Deposited: 06 Feb 2014 12:40
    Last Modified: 28 Jan 2015 12:33

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