To infinity and beyond: how the Toy Story franchise captivated audiences and sustained long lasting popularity

Cooper, Charlotte (2013) To infinity and beyond: how the Toy Story franchise captivated audiences and sustained long lasting popularity. BA dissertation, University of Portsmouth.

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    Abstract

    In this discussion I have identified how the Toy Story franchise captivated a widespread audience and maintained long lasting popularity. I have explored what Pixar offered animation and how they capitalised on the pre-existing popularity and developed the medium further. In this discussion I take into account the marketable aspects of the Toy Story franchise, specifically analysing the new animated aesthetic, the trailers released during the marketing campaigns and the various layers of the narratives. In this study I have posited that the Toy Story films are high concept films, therefore, they conform to the high concept theory. This makes them easily marketable, which in turn maximises their economic potential. To explain how this is achieved, this study incorporates the importance of double-coding, how trailers are persuasive cinematic texts and the cultural value of nostalgia. I have applied these theories specifically to the Toy Story films in order to illustrate how Pixar used them to their advantage, ensuring that the films accomplished what they set out to do. This study argues that Pixar became so successful within the family market because: they offered a new cinematic experience, the brand’s core values appeal to the traditional American family values, and the audiences’ personal experiences became sewn into the narratives presented to them on the screen.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jenni King
    Date Deposited: 30 Jan 2014 09:38
    Last Modified: 28 Jan 2015 12:32
    URI: http://eprints.port.ac.uk/id/eprint/14228

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