‘Custom-er’ made: an investigation into digital user generated content in fashion marketing strategies and the potential empowerment on the consumer

Rosam, Melissa (2013) ‘Custom-er’ made: an investigation into digital user generated content in fashion marketing strategies and the potential empowerment on the consumer. BA dissertation, University of Portsmouth.

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    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Art and Design
    Depositing User: Alice Bentley
    Date Deposited: 23 Jan 2014 14:18
    Last Modified: 28 Jan 2015 12:32
    URI: http://eprints.port.ac.uk/id/eprint/14159

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