Hegemonic ideology and identity in the virtual space

Scurfield, Samuel James (2012) Hegemonic ideology and identity in the virtual space. BA dissertation, University of Portsmouth.

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    In January 1999, Darcy DiNucci predicted that “The web will be understood not as screenfulls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will…appear on your computer screen,… on your TV set…your car dashboard…your cell phone…hand held game machines…maybe even your microwave oven” (1999, p.53). A few years later, ‘Web 2.0’ exploded into the mainstream vocabulary and DiNucci has been proven right about the eventual ubiquity of the internet. This re-conception of the online world as a virtual social space full of egalitarian communities, collaboratively created content and free information sharing fuelled a wave of optimistic rhetoric. This lack of evident hierarchy and free sharing of information lead to utopian predictions of how the new internet would tear down the old hierarchies and trigger a wave of liberation and freedom across the world in the 21st Century. This hyperbole reached such intense proportions that Time Magazines Person of the Year 2006 was “you”, “for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game, TIME’s Person of the Year 2006 is you.” (Grossman, 2006)

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Creative and Cultural Industries > School of Media and Performing Arts
    Depositing User: Jane Polwin
    Date Deposited: 08 Jan 2014 14:47
    Last Modified: 28 Jan 2015 12:32
    URI: http://eprints.port.ac.uk/id/eprint/14047

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