Why do some social network sites grow and others flounder? a critical investigation into the factors associated with success and failure

Saxby, Ross (2013) Why do some social network sites grow and others flounder? a critical investigation into the factors associated with success and failure. BSc dissertation, University of Portsmouth.

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    Abstract

    Due to the inception of the Internet and the ever growing want by individuals for an online presence the 21st century has seen a phenomenal rise in the progress and expansion of Social Networking Sites. The enormous success of a small minority such as Facebook, Twitter and LinkedIn has been well documented. This in-depth research report aims to critically shed light on what has happened to the silent collection of Social Networking Sites who have failed in attracting critical mass and the reasons why.

    Through a number of methods which include a comprehensive literature review, questionnaire, case study and student research conference the factors associated with success or failure have been examined, inspected and explored and recommendations made. The project identifies a number of key issues both internal and external to SNSs which in connection with each other have the opportunity to seriously affect success or failure.

    The findings of this research project can feasibly be used by existing or new to market SNSs who are looking to build success and avoid failure. Due to the relatively new emergence of SNSs, it is predicted that relatively little similar literature has been published, resulting in further motivation for the author.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Alice Bentley
    Date Deposited: 15 Aug 2013 14:58
    Last Modified: 28 Jan 2015 12:27
    URI: http://eprints.port.ac.uk/id/eprint/12799

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