Is email dead?

Puddifoot, Mark (2013) Is email dead? BSc dissertation, University of Portsmouth.

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    “The one place where Web 2.0 tools hold out the most promise to transform social organization is precisely the location where there has been the most resistance to change. That place is the corporation” (Fraser & Dutta, 2008, p. 245).
    In this information age businesses strive to retain a competitive edge with technology playing an important role. Globalisation is more prominent than ever and trends such as offshoring and outsourcing put greater emphasis on the importance of communication technology to break down geographical boundaries that occur as a result. Email in business has come under significant criticism with some suggesting that it is no longer the appropriate tool for internal collaboration and communication with some businesses even considering eradicating email completely. Social networks are now embedded into society and have changed the way we interact with others providing the basis for many businesses investigating their potential for use internally. Blogs, wiki’s, and even social networks to some extent have been tried and tested in organisations providing examples of both success alongside some strong resistance and failure in some cases. In recent years a new trend has emerged with the introduction of Enterprise Social Networking or Unified Communications and Collaboration as defined by Gartner. This new wave of technologies originates from social networking sites such as Facebook and Twitter and is based on their application in business for internal communications. However the preconception most commonly adopted by management is that this form of technology in business would encourage procrastination and non-work related activity.
    This project seeks to explore and investigate the following questions while taking into account that “social media is about social science not technology” (Solis, 2012). What are the problems with business email? Are there any benefits to organisations in using Enterprise Social Networks or other collaborative social technologies? Is it the next progression of communication technology or simply supplementary? What are the organisational challenges faced when using this technology? When concerned with enterprise social media investigating technology in isolation is not a suitable approach. People are crucial to the success of web 2.0 and social networking, as such this project will also explore the sociological aspects of applying social media technologies within organisations and the impact it has on the adoption of these tools.

    Item Type: Dissertation
    Departments/Research Groups: Faculty of Technology > School of Computing
    Depositing User: Alice Bentley
    Date Deposited: 02 Aug 2013 12:29
    Last Modified: 28 Jan 2015 12:26

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